Think for a moment about the people or organizations in your life that have rubbed you the wrong way. Maybe they didn’t treat you right or you were completely ripped off. Or maybe a company’s actions seemed only self-serving without giving anything back. We’ve all been there. Today’s post drives at one core motivation in [...]
Borders, established 40 years ago in Michigan, just shut its doors. To be honest, I’ll miss it. Despite the “big box” feel, I often found myself lost wandering the aisles wishing I could buy everything. In the wake of Borders’ demise, let’s take a moment and reflect on what happened. Some of the reasons that I’ve [...]
My name is Adam Williams and these are my musings and observations about brand and product marketing. I hope you'll join the conversation.
